There is no denying that search engine is very important for your website. Making your website up in the rankings takes lots of things to be perfect, or good than other. Despite of having good content, working backlinks, and structured website. One should also pay attention to small things that can make a big difference. In such things, having good loading speed is the most important. We all can say that it hardly matters, but slow website can increase your bounce rates.
As I said earlier, having low loading speed can increase your bounce rates, let’s have a check how. Suppose you’re searching certain keyword and you just found a website that has everything you’re looking for. Now you click on the website URL, and wait for website to load. But it is taking too long to load, now instead of waiting, you would rather prefer to go on other site, and thus you just had your visitor to bounce back from your website. No matter how good your content is, how structured your website is, but you lost the customer at the very first impression.
Speed is very critical for a good website. Bounce rates are inversely proportional to the website loading speed. You can increase website speed by many factors, such as getting a host website which gives you a dedicated server, making the size of images low, without compromising the quality and lot more.
SEO consists of getting user signals from the website, and Google pays more attention to these feedbacks. So if your website is taking lot of time to load, it will be way lower in the rankings automatically. User signals consists of time spent on your website and backlinks that works and visitors per day. They all can be deeply affected by the website speed.
The time spent would be less, if it takes lots of time to load, as the time that taken into consideration is the time, after when the website fully loads. Backlinks is crucial for a website ranking, and if they won’t load, you will be getting nothing but bounce rates and broken links. Visitors’ feedback plays an important role in governing your ranking, and all that depends on the speed of your website.
It has direct effect on revenue as well; your website will create less revenue if you’re letting it load slowly. Indirectly, having a slow website is as good as having nothing in this competitive world, where people have got so many choices, that they will likely drop you out.
So we discussed how having a good speed can really make a difference. We studied that how it can directly decrease bounce rates, and provide quality user signals to the search engines. Having a website that loads faster is a must if you’re planning to do SEO. It is an important part. No one would like to get rejected, without even getting a chance to serve a visitor.