What are keywords?
Keywords refers to the words that are matched against the words searched by a user over a search engine. In other words when an internet user tries to search about a specific topic or word over internet via search engine, the search engine further matches the words entered by user in search against the words in content of various websites, blogs or webpages and generates result in terms of a list of various websites that have that keyword.
Types Of Keywords
There are majorly two kinds of keywords:
- Short tail – Also known as “Head” terms, these are most commonly used terms or words used over search engines.
- Long tail – These are mainly phrases of 3 – 5 words. Long tail tends to attract less traffic as these are not very popular and are not as much used as compared to use of “Head” terms.
A website should not increase more than 3% of article’s length through use of keywords and a certain percentage of keyword density between long and short tail should be maintained.
Is keywords important?
Yes keywords are important as they are an important element of SEO for every search engine, in absence of keywords search engine would not be able to search relevant content matching with need of user who is searching for information. For a successful SEO campaign “keywords” play a very crucial role to make the campaign successful as these are keywords that let search engine to get the website or webpage identified for user.
Related Read: 6 Black Hat SEO Techniques You Must Avoid
Importance of Keywords
Search Optimization – Keywords helps to enhance the result of search and appropriate list of result is generated. Keywords help to target relevant websites that has matching words against the same. Thus if a website intents that the SEO technology employed at it should perform at its best then the use of keywords should be kept at focus as it would divert the traffic towards website via search engine.
High Visibility – Keywords help to increase the visibility of website or webpage as when an internet user searches for a piece of information through search engine, the search engine matches the keywords in search with those used in content of website and thus reflects the redirect link of website in list of search result. This raises the visibility of website over internet.
Increased traffic – For a SEO point of view “keywords” play a very important role in redirecting the traffic or internet masses towards the website as search engine produces result on basis of keywords itself and if the website has appropriate keywords in its published content then the redirect link would be shown in search engine result which would redirect the traffic towards website.
Affects website’s ranking – Even after having high quality content and in most simple and easy language over a website, there are chances that such website may not rank high in Google search just because of one reason that there is lack of use of appropriate keywords in the published content of website. So always add keywords in the right place.