To make your website popular and successful, in now-a-days, everyone does search engine optimization. But the real question is that whether you should do it yourself or hire a company to do so, as a company provides both a full package SEO and training classes to make you learn how to do it properly. It depends on how you want to see your website. It depends on that whether it is a small business or a very big start-up. Basically it depends on the budget you have.
Budget is the key parameter to decide what you should opt for. If you’re starting up a company and only have limited investment, then go for learning SEO. Doing SEO by yourself requires 20% less business investment than a regular package from a respectable company. Regular package also charges monthly fees in order to make your website’s ranking on the top.
If we consider that, than it is 200% less over a period of 4 months. The stats are taken on an average of all the packages. So if your budget is limited, opt for learning, rather than having a service, but if your start-up is big enough or you don’t have much time for all this, opt for a good company and get served by a decent SEO package.
As I mentioned above, another factor is time. Well, if you’re a beginner and trying to make your website at better place in search engines, then you should go for learning how to do SEO. As most of the information on SEO is readily available and you can access that whenever you want. You can practice the knowledge on daily basis and no can ever beat that experience. It is the best way to learn SEO.
But if you’re a small or medium business you will find that you lack time as you have to control and manage lot of things, in that case, you should choose a package. Sometimes, people opt for learning but after finding that they don’t have much time, they shift to a service package and waste their money. So be careful and do keep in mind the future need.
Other thing is that whether you’re giving proper time to developing your skills, as the world of SEO is continuously pacing and you have to match your footsteps. Otherwise, your competitors would do great and your rankings would decrease. This area is very competing and to master this skill you have to give endless hours to it. Practice makes a man perfect.
So if you really want to do it yourself, you should know your potential and should be committed towards it. Another way to decide it is to have a look on the competition. Think whether you can beat the beasts out there who are continuously learning new techniques and mastering them. As the final call is yours, as you are going to spend money, so it’s you who should be deciding.