It has been reported that the Google RankBrain has played an important role in improving the ranking of a website in terms of search engines like Google. This is rather not a new term these days and the key question that is popping up now is How Google Rankbrain is used in SEO and has it has affected this marketing strategy in the running year. As per the Best SEO Company in Chennai, RankBrain has considerably improved the search results for the audience.
RankBrain is an important factor that affects SEO in terms of ranking. This tool learns from the searchers and constantly works to find a connection between the things people search and want. This is basically the role of marketers to find what their searchers want.
The main function of RankBrain is to identify what the searcher is actually looking for. So, this powerful tool believes in creating content pages as per the main keyword and other phrases relating to that main keyword only.
If you want to use Google RankBrain, you need to take care of few points like,
Target more on setting goal rather than writing short articles
Then plan the process How you will achieve your goals?
This will take you two tools Google AdWords Keyword Planner and Google Search, both are free to use to take use inside the brain of RankBrain.
Let us see step-wise How the Best SEO Company in Chennai, use Google RankBrain:
1. Start with Google AdWords
This free tool is a keyword planner. You need to start with multiple keyword phrases on a single page rather than the traditional approach of using a single keyword phrase on a single page.These keywords can be put in a title, sub-heading forms while writing a blog for your website. This will increase searching chances of your blog post.
2. Go to Google Search
Once you have collected eye-catching keyword phrases include them in your title and sub-headings of the blog post and move the content to the Google search and start searching for the keyword phrases included in your content. This will give you a brief idea how
RankBrain relates certain keyword phrases.
3. Don’t Stuff your Content with Keywords
The main aim of any content creator should not be to stuff the content with keywords unnecessarily instead a writer should display content that is worth noticing. So, it is very important to set your goals, maintain worksheets that can give a user a clear understanding of the concept you are trying to convey.
4. Don’t Forget to Pass the Approval Test
The last but not the least step is that your content should pass the test of approval to help your website, business, and SEO. This step is very important to get the reviews from the searchers who have visited the content of your web page.
RankBrain, like any other Google update, is basically focused on giving quality results to the end-user searching for data on the Google. This is basically the job of a marketer to focus on giving the best results to the searcher but RankBrain does it for them.