Before learning some useful ways to optimize your Google Crawl budget for the SEO, you must understand what exactly Google Crawl Budget is?
Google crawl budget refers to the total number of times Google will crawl your website and its web pages within a specified period. For example, if Google bot crawls your site 50 times in a day then it will crawl your website 1500 times on a monthly basis.
The search engine like Google uses Google bot to crawl your site, collect information about the web pages and transfer this information to the search engine. While gathering information on the website, bots also analyze the internal and external links of the pages to understand your web page in a better way.
Importance Of Optimizing Your Google Crawl Budget:
The greatest importance of setting a crawl budget is that when you are setting your budget, you will give search engine power to crawl your web pages, and check valuable pages. Well, it is advised to stretch your Google Crawl budget to as much possible as you can.
Let us now look at some of the useful ways to optimize your Google crawl budget for the SEO:
1. Check If Your Web Pages Are Crawlable Or Not:
To reduce trouble from the shoulders of the Google search engine, you are advised to check if your web pages are crawlable or not. Do not use Flash or AJAX as both of these will complicate the crawlability process of the search engine unnecessarily.
2. Make Use Of Robots.txt File:
This Robots.txt file is mainly used to alert search engine about the pages that should be avoided while crawling the website.
For example, if you have a web page and the audio version of that page is located at a different URL then you may not want Google to crawl through the content of the audio file as both the text and the audio files are same. You will use Robots.txt file to differentiate this file and store it in the root directory.
3. Monitor Your Site:
Be sure to monitor your site regularly and check its presence using Google Search console. Using this console is the first and the most important point to determine your budget.
You can split your web pages depending on the crawl rate. You can get an idea about your budget by checking your previous month crawl rate. You can use Google search console to check site errors, and many other technical errors of the web pages as well.
4. Have Minimum Redirects On Your Website:
When upgrading your web page, try to include everything on the new page from the old page. Try to insert minimum redirects on your website.
5. Fix Broken Links On Your Website:
If your website has broken links that take search engine to nowhere, make sure you clean up these links.
Above are the 5 useful ways to optimize your Google crawl budget for the SEO. If you are one of those who wants to optimize your website and your wallet size as well, go through these points and implement them.