Google has changed SEO algorithms over the years so much for the betterment of user experience. In earlier days, SEO was a mathematical algorithm that would rank you in the search results, now, not anymore. In 2014, Google integrated Hummingbird algorithm, which focused on user intent and experience.
So now the website that better related to the query and served the purpose of the user has a high chance of being top in the search results. Google now focuses on the idea of the query, rather than the exact keywords and phrases. This has led to positive impacts, Let’s have a look at what they are.
1.)Easy to Find your desired Information
Gone are the days when you have to type multiple times to get the desired result or article that resonated with the query. Now Google is doing that for you. Google has this component called Rank brain in Hummingbird’s Algorithm. It’s the machine learning algorithm, that gets better with the user experience learning. So, if the users are spending more and more time on a particular website, Google’s going to make sure that it ranks up because it is solving the purpose of the query.
Early Days of SEO wasn’t favoring content that serves the purpose, instead, purely focused on keyword densities, phrases, and keyword placing. This led to manipulating of the content just for the sake of the ranking, which had an impact on the quality of the content.Nowadays, content that solves the user query, give out valuable information and actually providing value is ranked. So that cultural shift of content created just for the sake of keywords, to high-quality content is benefitting the users to save time.
The quality content creation is going to lead to quality results. Now users are going to find the answer to their query in a matter of seconds, which might not be the case 6 years ago. This has made Google a better search engine. And now with the voice search queries, it would be easier for Google to get the related results, based on the same algorithms. Search Answers are a great example of what Google is trying to do, displaying answers on the result page only, serving the user without even clicking on the website link.
4.)Optimizing User Value
Now website owners are focusing on how they can provide more value with their content, which in fact should have been the whole purpose of content anyway. But website owners have to adapt the recent changes in the SEO, and if earlier it worked with keywords and phrases, that’s what they’re going to do. User intent has been the major part of ranking nowadays, and optimizing it to bring value to the user, has become the sole purpose of website owners. This has led to Users to win at the end.
5.)Keywords now matter less
Now google shifting to match the idea of the query to the website content, keywords have less significance than ever. Focus on creating valuable content, and you will do a commendable job, rather than filling keywords, and making content low quality.