The Google haven’t been much vocal about how social media is affecting the SEO and what it takes to make social media page to trending in the search results. The company went public about social signals not affecting any search algorithm but company had already made contradictory statement about this back in 2010. Best SEO Companies started looking for the answer to these questions.
Digital marketing already employs social media and platforms in its strategy. It drives organic and paid traffic as well. But how much this is going to help in 2015? Only best SEO Company can answer that.
Influence In Terms Of Traffic
The whole purpose of SEO is to increase the traffic on a website and generate more clients and sale. New social networking sites have started many initiatives to not to divert user on the other sites. We can even see twitters in built article readers. This made job of website developers and SEOs more difficult as it made traffic from twitter almost zero.
Traffic generated from links posted on social media profiles is important. Even Google knows that. This also breaks monopoly of Google over generating traffic. Also social media platforms are more human due to sharing and commenting. Users interact in real time through comment section online. Hence higher engagement rate of audience. The interaction with users through tweets and like is more measurable and comments also give it qualitative dimensions.
Quality of content makes you winner of game on the social media. If more people like and share your content, more publicity and traffic your platform will receive.
Linking Building On Social Platforms
The links of social media posts are still not recognized as article published on website or blog. It will take time for that kind of recognition but this idea needs to be worked upon on. The guest posts and columns have taken link building on the website to another level. This is diversifying audiences and also diverting new audiences to platforms. Best SEO Company will include social media in its future strategy. This would be not only for traffic but link building too. The verified account badge on social media has changed whole ball game. Now social media posts also have same authority as websites.
Preparing Your Webpage For Social Media Links
Webpages need to be optimized for social media traffic. The website should load fast and properly on smartphone browsers and it should have an integrated comment section. All writers or reporters of your website should have appropriate biographies and link which will divert all the traffic back to main website. Many websites have also started to curate content from YouTube to generate traffic.
Google has responded to this increased importance of social media by recognising this traffic as brand signal. Twitter has tied up with Google too in order to flash profiles of important personalities in the search results. Social media sites have almost million users each. Giants like Facebook has billion plus active users. Best SEO Companies are working to convert time spent on social media to traffic.