When it comes to digital marketing if you don’t have a strategy you are very likely going to fail in whatever efforts you are putting in. Over the next few years, digital marketing is going to be a booming industry, and if you are not in your top shape, then you will be losing big time. This is where we come in because in this post we’ll be learning together how to create a digital marketing strategy in 8 easy to follow steps.
Instagram is the Place to Be
In the realm of social media, Instagram is the next big thing. It will be a mistake to avoid it. Go to Instagram and create an account. Explore the app and the advertising options that it provides. Experiments and see what works out best for you.
Don’t Ignore Yahoo! Bing Network
You can always go to Google AdWords but Yahoo! Bing is much cheaper and therefore affordable. While you think the whole world uses Google, hundreds and thousands of people do use Yahoo and Bing. Make sure do your math and have a budget that you can afford.
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Be on Facebook
Besides Instagram, if there is one social media platform that demands your presence, its Facebook. Create a page on Facebook, make sure you are set up right. There is something called the Facebook lookalike audience which basically implies to an audience who is very likely going to be interested in your business. While on Facebook, you are supposed to target all your content towards that audience.
Advertisement on Facebook
Now the organic reach of Facebook has declined over the years, and this leads us to the only solution to the problem, i.e., using advertisements on Facebook. Set up small budgets and explore what sort of advertisements works for you on the social media platform.
Several people say email marketing is dead, but that is straight up a lie. Email marketing is one of the oldest forms of marketing online, and if you are not considering this, then you are not a good digital marketer. If people subscribe to your newsletters, then they know what they are signing up for, and so these subscribers are some of your most loyal followers.
Now Comes Twitter
Twitters is where all the professional folks are at. Twitter is the platform where you must be present to show how serious you take your profession. A large number of followers would mean authority in the realm of your business and engagement would mean love of loyal customers.
And Google Plus
One of the most ignores platform. For anyone who doesn’t know there thousands of Google Plus users. One must be present on the platform not just for the followers of your brand there but Google tends to trust and rely and even rank websites that are on Google Plus.
Let’s Not Forget YouTube
Well just like Google Plus, YouTube is owned by Google and therefore presence on the platform will automatically alleviate the position of the website. Make efforts to get created creative videos and get more likes, comments, and shares.
Tell us if you are facing some sort of problem in coming up with a digital marketing strategy.