Search engine optimization requires proper time and dedication. But sometimes, no matter, how a good web developer you’re, you can miss some points while doing SEO on a website. So, instead of forgetting and then making it right, requires lots of tie, and maybe client can make you suffer for your carelessness. So, before or after, doing SEO, you should tick points in the checklist below. It is a complete checklists designed to minimize SEO errors and loopholes.
The checklists is divided into three parts
2.On page SEO
Let us discuss all one by one.
The optimization you do on the whole website, comes under this category. it is basically the important part and contains most of the elements that needs SEO.
Access of pages: your website should be accessible by a search engine. The basic functioning is that, search engine sends spiders, rectify if anything blocks them.
Unnecessary pages: Don’t index unnecessary pages; remove them from the robots.txt file. Pages like privacy and other personal pages don’t require it.
Website loading Speed: make the website to load as fast as you can. Bounce rates increase when the time taken by a website is more. You can check your website’s time by Google Page Speed.
Duplicate content: Content duplicity can lead to drastic Google rankings, or you may get into Google blacklist. You can check it via Google webmasters tool.
Minimal 404 errors: They can really irritate a visitor and make your website low in rankings, and Google keeps an eye on user signals. Try to avoid them.
Responsive design: Make the website suitable for mobile having any screen size, or in short make the design responsive. It will result in good traffic, as majority internet surfers are on mobile.
Structure Of URL
Whether www or non-www: Choose that best suits the website, and be sure that the whole website uses same format.
Extension of Domain: Sometimes having domain name, related to particular country can result in huge traffic, so make sure you do your part.
Subfolder or Subdomain: Subdomain often considered as another domain and can result in difference in search results. You can use subfolder for the same things and content. But if you have number of distinct products, better use subdomain.
Sensible URLs: Use related URLs instead of number and random words; it will help in gaining the rankings of the website. Use hyphens where you require space.
URL parameters: Google can do your work by handling URL parameters via Google Webmaster tools.
Sitemap to everything should be proper and contain links that work as Google is pretty strict in these things. Your website should be properly structured and HTML should work as it should. XML also plays an important role. Have a look on it. Images and videos should be properly tuned and they should work when the website loads. Lagging and improper playing should be avoided in case of videos. Images should load in quality and take less time.
It is the SEO that should to be done on every page of the website. This requires detail knowledge of content and back links.
A keyword per page: A page doesn’t have a keyword more than one, in that case, spiders won’t run properly and you may get less traffic. Try to have a dedicated keyword to the whole page.
Keyword research: Do your research properly and find out which keyword has the best page views, and then hit the bullseye.
URL keyword: You should have a dedicated keyword to the URL that shows what the whole page is all about.
Proper keyword in content: content should be properly optimized because in the end, content is all that matters. You should have a keyword to the title; it should be catchy and short. Heading should be proper and related. Everything should be related and the main body should also contain keywords
As I said earlier, content is the king of a website, it decides whether a website is getting traffic or not. You should make sure that the title doesn’t exceed 70 characters, it is the appropriate limit. Too long means too boring. Your content should give each visitor a unique value as to different visitor reacts differently. You must be sure of the content type and be able to attract more links. Search spiders should get into the content for better rankings. Also, if the visitor belongs to some other region, you should have the option for making the page translate in the language the visitor understands. Type what’s trending on the internet and be sure that the length of the content is appropriate and doesn’t fall short or too long. It just has to be right.
You images should have a filename, related to the images, also with proper assigned tags that help spiders to know what it is all about. Try to make size as low as possible, but doesn’t compromise on the quality, maintain a balance.
Use a thumbnail, of 200×200 pixels, a tile that makes perfect sense, along with the URL that best suits the website’s need. The website should have proper description and follow up buttons like twitter, facebook and google+.
Optimize your local search and make sure everything is structured, do other keywords a chance. Data should be structured.
This includes the SEO that isn’t done on the website, but factors that affect it indirectly.
Inbound and bad Links: Check the number of inbound links, and avoid bad, spammy and laggy links. Make it simple.
Authority: Links that are from sites with a high domain authority are more reputed.
Diversity: try to gain links from multiple websites, it may help in getting huge traffic.
Anchor text is also a governing factor, have an eye on it.
By following this checklist, you would hardly miss anything, and do a full-fledged SEO.