Link Building took birth in the late 1990s when search engines started to work to connect links for gaining popularity and votes. The search engines modified the data to a fine art with complex algorithms to raise the popularity of any page or content. Link building is usually done in collaboration with a trusted website. Although the basic principal of link building has not changed so much, the only thing which changed is the idea of SEO preferred by the clients towards link building. Let’s have a glance at the evolution of link Building:
SEO has Changed:
There are two types of link building: Spam linking and merit based. Spam linking is useful in developing low-quality links that work for short term only and if Google suspect spam linking, it will block it.
Merit linking is long term linking which makes high quality linking with the different websites and Google does not block it when to suspect the same. Link Building in Chennai is done with merit linking for long term process. Both the type of linking has become advanced with time and need of client.
Domain Levels Became Important:
Domain level links are becoming more important in comparison to page level factors. It is more profitable for a website to insert strong links in a single page rather than number of weak links in a large number of pages. Link Building in Chennai prefers domain level first for strong linking to earn profit.
New Signals are Included:
New signals are introduced that changed the Google ranking with complex algorithms. Google ranks a page on the basis of strong signals when you keep on adding best results, the Google will automatically rank your content on the top list. There are many competitive websites which are forcing to include new signals in the content.
Tips to Build Strong Linking:
- In order to promote your content, you must need a logical reason to link with you. You have to develop a content that is effective and in demand among the public.
- You need to promote your content to the right audience. You can promote your content by building unique and strong links.
- Consistency is the key for strong link building and good ranking. And for a higher ranking, your website should be consistent with the content. This process will take time and push your content to a new height. You have to improve and make your content creative each time when you publish it on the internet.
- You should avoid scaling the content as it lowers the quality and which result in low ranking on the Google. If your content is still under scalable category, then you have to be careful about this and have a sight at the trends which Google has been penalizing.
Although Link building can frustrate the SEO specialist due to spam linking and so many other reasons which he has to keep in mind before publishing the content. The poor content on the internet will definitely result in poor link quality that can never attract a reader to visit your website. It is usually advised to create a unique content so that your website will stand above than any other website. You can best SEO services from Chennai SEO Company on affordable price.
Hope! It helped you.