Every time Google comes out with a new update, it has everyone from businesses to bloggers running haywire to adjust to its changing tactics. Though, the new update is a refreshing moment for those keeping track of every Google update because it opens up new opportunities for many to stand out.
This time, the new update that has been the talk of the town is regarding Rich Cards, an evolution from rich snippets. When one puts in their query on the search engine, the resultant page will bring up horizontally lines images of the top results that can be scrolled through before making a vertical search on the page.
These horizontally lined images are Rich cards, the new form of Google update into its Search Engine Result Page (SERP) which is no more than a couple of months old. The initial update focuses more towards mobile users of Google application in only limited fields. But since the opportunity window is now open, Google promises to expand on it.
It is a boon for those looking to get a more centralised visitor experience. When a browser puts in a specific request on the search engine to get targeted results, websites that have their rich cards on the top of the page gain high chance of converting that targeted traffic onto their webpage or website. To get this targeted traffic, the websites will have to make some changes into their markup scheme to get incorporated in the rich card scheme of Google.
Rich cards are like a preview in form of photographs, thus, to be a part of rich cards, make sure to add high-quality images with the content that best describe your content. These images should be helpful in conveying your message or attract customers because they will be the first presentation of the result on the Google result page.
Make use of Google provided tools like structured Data Testing that will help in knowing how to adjust your information to make them appear in rich cards. When you have adjusted your page to fit into the rich cards, making it go through this tool will show you the necessary changes you need to straighten up. It is like a guidance to right the wrongs in creating a rich card markup. It also reports bugs which make the whole task easier from the top.
Correction can be made in real time here which ensures that the resultant will be a Google suited scheme to fit the Rich Card report. The good part about this evolution is that the use of Rich Snippets is not closed down and can still be kept by those who wish to do so. You have a choice to upgrade from Snippets to cards and not doing so will not affect the appearance of your results on the page.
If your snippet was on the top in the results it will now be shown just below the horizontally scrollable line of rich cards. Thus, the new update has been accepted with a huge welcome and an eagerness of more update in the same area as Google incorporates it in more fields of search. Keep an eye out for more.
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