What are keywords? Keywords are some specific words or set of words which are put in the search box of a search engine and depending on those words the search engine returns the results in the form of websites that include the specific word. To better understand the concept let us take a simple example.
Assume we put the word “furniture” into the search box. The results returned by the search engine may include all the information about the term furniture like the basic definition of furniture, those websites who are selling furniture online, designs of furniture and various other specifics related to furniture alone.
Thus if we are looking for some information on the internet we have to input the keyword related to that information. It is this keyword that drives traffic to a website and help in the determination of search engine rankings of the website.
What are Long Tail Keywords?
Keywords are the sure shot way of drawing traffic to a website but that traffic might be relevant or irrelevant. Simply it means that people who visited the website might be looking for some other information but the keyword landed them on the website. Keyword is all about right information for the right audience.
Long Tail keywords are usually three, four or more set of words that together make a single keyword which helps in retaining very specific information. Long Tail keywords are all about connecting people who might be the potential customers to your website. Long Tail keywords are just the wider aspect of existing one word keywords. To better understand this concept, let’s consider an example.
Suppose you are looking for “how to remove virus from laptop”. If you enter the keyword “virus” or just “laptop” into the search box then you will get a whole lot of results from the search engine which will direct you to whole lot of websites which is not what we want. Entering the full keyword “how to remove virus from laptop” in the search box will help in getting the desired results and lead us to the websites which offer the tutorial or exact method to remove the virus from the laptop.
How Do Long Tail Keywords Help In Business?
Long Tail keywords will not be pulling in huge traffic to the website but it helps in boosting the website rank considerably because with shorter keywords completion is really very fierce. As the length of the keyword increases the completion gets less tough. Long Tail keywords bring in the audience who is more focused and committed and much more desirous of the products and services your website is offering.
Long Tail keywords bring the more valuable audience to the website and helps in boosting the sales and business likewise. Long Tail keywords are becoming the new trends these days as the search in natural language has just became too common and do not always return the desired results.
How to Find Long Tail Keywords?
A good keyword research is the key concept and central to finding a good long tail keyword. The keyword you are looking for must be very specific and very centralized to your services and products which you are offering on the website.
It must be well noted that before setting a specific keyword, the competition for that keyword must be checked so that you can get much of the focused audience who is more likely to but the product. There are many professional tools available for helping you to find a good long tail keyword like Google’s Adwords Keyword Tool, Google Analytics, Google’s Webmaster tools and most importantly Ubersuggest.
Your website can be optimized to a whole new level giving you many niche opportunities to exploit and thus boosting your sales.