What is Google keyword Planner?
As it is evident from the name it is keyword planning tool designed by Google for the sole intention of making it easier for the promoters and marketers to plan the search campaigns effectively. Although SEO’s are divided on this new tool from Google but over all this tool is a blessing for all those people struggling to find good keywords for their online content.
How to Do Keyword Research Using Keyword Planner
In order to use this tool effectively and with utmost ease you need to know about some basic changes that have been introduced over time.
First of all you need to create a Google AdWords Account. Once you have logged into your account navigate to tools and analysis option at the top of the page ad select Keyword Planner. The tool page will display many options but as you need to do keyword research then you just have to select the Search for Keyword and Ad Group Ideas option. Then you have to enter the keywords relevant to your content on the website.
For example if you want to sell a piano then you can try entering keywords like musical instruments or piano or many other words like that to generate a large number of keywords. You can also select your website address as the landing page and then further select the category of the product which you are selling. For this example the product category can be musical instruments.
There are many options present there to choose from. The first one is a tagging option where you can limit your search to a particular geographic location like a state, country or a continent and use the keywords that work best for you.
There is an option for selecting the language of your choice which may come handy when you are searching a keyword for a region with different language speaking community. Other options include selecting the search engines like Google, Yahoo or AOL or any other search engine of your choice. After that you need to click on Get Ideas button and the keyword ideas will be displayed to you.
The most important feature this Keyword Planner Tool offers is that it can let you analyze the trends about the previous keyword searches. In simple terms it will let you know the most searched keywords as well as the trending keywords which is a great insight into the mind of customers. You can do wonder by using this concept and creating content around these trending keywords. These keywords will help you to improve ranking search engine rankings and boost the visibility of your website.
Also anther important factor is that you should keep yourself updated with latest happenings in the business sector relevant to you as keywords are related to some specific happenings and occurrences over time and keep a tab on these occurrences will give you an edge against competition and launch you at the global forefront of business.
Google Keyword Planer tool is an innovative tool to significantly boost the web traffic and increase the conversion rates of the website. This tool will give you the much-needed insight into the minds of the customers as well as clients and you can use these ideas and keywords to create content around them and get good SEO and boost your business like never before.