Intrusive Interstitial is a new term that has been recently introduced and many sites use it for their benefits. Google has released a mobile-friendly algorithm for ranking in order to increase the momentum of mobile-friendly pages when it comes to SERPs. This effort was made to make sites more accessible to the users in order to support mobile-friendly sites. Whether your website page is mobile-friendly or not, would be analyzed by different factors almost 200 in numbers and the criteria being font size, content readability, sufficient space between links and other buttons, etc. Google Search Engine has always been a great platform for giving users an ultimate experience of searching or browsing any data on Mobile or on Desktop.
Google take lead to improving the users’ search experience on Mobile
After the entire efforts made by Google to give users’ an all new experience, the team has now taken a step in forward direction aiming at sites that make use of intrusive interstitials. As confirmed by Google, any website whose content is hard to find and cannot be accessed easily via any of the search engines may not be ranked when Google or any other search engines searches for content similar to this or the same content itself. If you are still confused about the term intrusive then we are here with some of the examples:
- Display of a standalone interstitial that asks user to dismiss it before he or she can access the home page or main page of the website
- A pop-up screen that will display the main content, instantly when the user lands on that page or when he or she is browsing through it.
- Introducing layout whose above-the-fold portion has a standalone interstitial and the main content of the page is given underneath that fold.
There are other techniques like dialogues when logging in the site, sites constructed with password-protection feature, legal notices, and templates or banners that occupy less space and can be easily dismissed will not be categorized under the list of penalized interstitials by the Google.
The effect of this Google penalty news on the users and publishers
This news came as a hope for the beginners or professional to see their content on the Top. But publishers are really not very happy with this. Because of this, Publishers will have to disclose their audience attracting strategies. Newsletter writers expressed their concern for popup ads that invite more readers to sign up for their email newsletter.
Importance of this Official update
Mr. Doantam Phan, Product Manager at Google clearly mentioned that this step is amongst one of the hundred steps taken by Google to improve the ranking system. The content however still plays an important role and if the content quality given by a writer is good then no one can stop you from earning a rank of a high-quality content amongst the top rankers. So, it clearly proves that this penalty rule will not affect publishers who are publishing their quality content through fair means and so, cheaters need to be aware now.
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