One of the first things that people with websites are usually concerned with is building links for post and domains. But truth be told, SEO is not that easy. It doesn’t begin and end by link building. SEO is a vast field and to make matters worse, and it’s ever-changing!
As per reports, Google is updating its algorithm over 500 times in years, therefore changing the criteria of ranking. However, in this post, we are going to talk about the four pillars of SEO that remains the same no matter how many updates we get from Google.
The Four Pillars:
1. Technical SEO:
One of the first things that I would like to talk about is technical SEO but what exactly is technical SEO? The title may seem scary, but really we are just talking about the usual technical side of the website that needs attention.
To be more specific, we are talking about the crawl rate, indexing rates, mobile speed, general speed of the domain, website structure among others.
If you have a small business and you are working with WordPress, then these things are not a rocket science. But for a large, fast developing business, we recommend you hire someone professional to take care of these.
2. Content Is King:
Unfortunately, content is one of the most ignored aspects of a website. But like it or not, content is still the king, and you need to take it seriously. Depending on the kind of audience you are hoping to draw, you’ll have to come up with an effective content marketing strategy.
You could be writing news, or your content could be keyword based. You can go for infographics and other media like images and videos. Content does not mean only the content that appears on your website; it also constitutes the contents that you use to market your online business or websites.
3. On-Page SEO:
Like content, on-page SEO is one ignored aspect of a website. On-page is not as easy as many would like to think. Several things need taking care of, and one really needs to have good judgment skills to pull off excellent on-page SEO.
Some of the areas the main keyword focuses on are keyword research, URL, titles and subtitles, keyword optimization, call to action, meta descriptions, to name a few.
There are several expert opinions on ideal on-page SEO. This is a topic that has been extensively written on, so you can take a look at some of the free guides available.
4. Off-Page SEO:
Now, this is what everyone obsesses over. But, instead of trying to rank your posts, the aim should be to build the authority of your website.
Several things come under off-page SEO like guest blogging, commenting, web 2.0 and as you’d notice all these are primarily used to build links and build the authority of the website.
Off-page SEO is a heavy business, and it needs years of practice and constant determination to master it. Any SEO expert needs to be flexible and adjusting to this ever-changing field.
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