Everyone who’s making a website has a plan to make as much money as possible. They hope that the initial investment will bring in huge profit with in a few days. For this, you will need to plan a solid campaign. The inevitable question now is what you want to focus on, SEO or PPC.
It’s a tough call, but it really depends on what sort of campaign you are planning, how much money you are planning to invest. These are the major deciding factor. If you look into the most recent SEO and PPC stats, both are impressive, making it all the more difficult to come to a decision.
In this post, we will be looking at some of the advantages of both SEO and PPC so that you understand which one you want to focus on.
Why Choose SEO?
SEO can be cheaper compared to PPC. For running PPC campaigns, you will need to have a hefty budget to make it effective and successful. SEO is cheaper but requires consistency and time to be effective. So if you are planning to become successful overnight, SEO is not your cup of tea.
If you are a long player, then SEO is your game. SEO may seem tedious in the beginning but it picks up speed later. The advantage of SEO is that it offers high-quality organic traffic and it’s stabler than PPC. For minimal budget, SEO is your number one choice.
Cons Of SEO:
Before jumping to a conclusion, let see some of the disadvantages of using SEO to drive traffic to your blog. Google updates cause major algorithm changes that may ruin all your SEO efforts. So success with SEO is at the mercy of Google.
Moreover, as we mentioned earlier, it’s pretty slow in picking up initially. And not to mention, SEO is high maintenance. If you are not updated on your SEO game, you are likely to emerge was a loser.
Why Choose PPC?
Now, speaking of the benefits of using PPC, it’s fast. It gives you result faster than SEO. Instant traffic means instant profits. Impatient marketers, or people who just can’t afford to wait, may want to take advantage of PPC. PPC is doing good for business these days more than it had done before.
So today might be the best day for opting for PPC over SEO. Another big advantage of choosing PPC is the conversion rate which is higher than SEO. The result of PPC is likely to be 1.5 times than that of SEO which is why, all major businesses are using Google AdWords these days. But AdWords is not your only options. So you might want to explore other paid advertisings.
Cons Of PPC:
But of course, there are several disadvantages of using PPC in your campaigns. If you don’t have a fancy hefty budget to spend on your campaign, it’s not your thing. Keywords are pretty expensive, and most people won’t be able to afford it. Moreover, since PPC is performing well today, the expense of PPC is only increasing.
So, based on the kind of campaign you are planning, between SEO and PPC, which one will you choose?