There is a rise in the smartphone usage in the world. Mobile has become an essential gadget of our daily lives. Increasing number of people are using mobile to access the internet and this number is expected to increase in future.
Companies are designing and developing their websites by considering the accessibility of the site on mobile. A bad mobile site is not something which companies can afford.
As a result, many companies are investing a lot of money to build a good responsive site. One of the benchmarks for a good mobile site is ‘High speed.’ The speed of loading a site is not only important for desktop but also for mobile. A site with less speed loses a lot of traffic.
People have very less patience when it comes to surfing on mobile. So if a site takes more than 3 seconds, then it is immediately abandoned by the mobile user. Search engines consider site speed while ranking a website.
But The Big Question Is How To Increase Mobile Site Speed?
The easiest method to check the speed of your mobile site is using ‘Think with Google’ tool. It’s a free tool by Google. Once you go on the ‘Think with Google’ webpage, you just need to enter your website address on the search toolbar and click on ‘Test now.’ Within, two minutes you will get the results for your site.
Google also sends a detailed report on which errors need to be fixed so as to improve the speed if you click on ‘Get my free report.’ By using this tool, one gets to know how good the website is in term of ‘Mobile Friendliness,’ ‘Mobile speed’ and ‘Desktop speed.’
Mobile friendliness score is the overall performance score of the site. It tells the user about easily the mobile users can access the website. To build a mobile friendly site, you should have a different strategy. The same approach used for creating a desktop site cannot be applied here.
One way of making the site mobile friendly is by making the site lightweight. For this, you should only try to give information which is more relevant and appealing to your target audience. Adding unnecessary stuff on the website should be avoided.
Most of the heavyweight sites are high regarding graphical presentation. There should be a proper balance of graphics and content on the site. Putting too many images makes the site slow.
Making the site lightweight also involves minifying code. It basically means to remove unnecessary characters like whitespace characters, comments, Block delimiters, etc.
Secondly, as far as possible you should have only one call to action on the website. This will also make the site less cluttered and simple. A different call to actions can confuse visitors. Apart from it, you should always try to make the job of the visitor easy.
He/she should not struggle to get the necessary information. For example, if it’s an e-commerce site then everything the visitor should be able to purchase the product in minimum 3 steps.
There are many other ways of improving the speed of the mobile website. But you can start with the above approach and see the results.