Content is king, it’s the foundation on which a website/businesses are built. Despite knowing this, we were surprised to find out how many website owners didn’t have a pre-planned strategy. Content marketing is not as hard as the phrase makes it sound.
In this post, we are going to tell you about 5 quick wins of drawing out a content strategy. Go through these to understand the basics and then chalk out a strategy.
Top 5 Effective Content Marketing Strategy:
1. Your Target Audience:
This is where you need to be specific. You need to know specifically who you want to cater to. A clear idea about your audience, who they are, where do they live, how old they are, what devices they use to view your content is the best way to go about planning a strategy.
One way of going about digging on your audience is by inviting them for surveys unless you have existing data. You can also look at your competitors to get an idea of the audience you’ll be dealing with.
2. What Do They Usually Do Online:
Understanding what your audience does online, where it hangs out is the key to success. Find out where your target audience hangs out and what do they do. It is really very useful to analyze competitors website, conducting interviews are very useful too. Read as much as you can about your industry.
There is bound to be some information about your industry and its audience online. You should draw a clear picture of your audience from a steady research. But try not to overdo it, stick to only a few methods and a select only a handful of places online.
3. What Do They Like To Read:
Based on the gathered data, you should be able to find out what sort of content your target audience likes to read. Look at your competitors and try to figure out what content your target audience needs or wants but they haven’t provided it yet.
Go for unique, high-quality contents with a compelling way to present it. The goal is to create useful content so that your audience doesn’t fell you wasted their time because if they do they’d never return to your site again.
4. Churn Out Regular Content:
Now comes the hard part. Once you have got it all figured out, made a plan and everything, you’ll need to see to its proper execution. We suggest you hire writers who’d be sure to churn out valuable content for a reasonable price. Be sure to communicate properly so that you don’t have to go back and forth too many times.
And let’s not think that the audience will be satisfied with only a few posts. Your strategy should be built for a period of three to six months with a fixed number of posts for every week.
5. Analyze And Be Patient:
Now you will have to monitor your content regularly. After three or six months you need to pull in all your data and see what has worked best for your audience and try and figure out why. Based on the analysis, you will need to plan your next content strategy. Make sure you don’t stop yourself from experimenting.
Tell us about the hurdles you are facing in your content marketing strategy, and we may try and solve it together.