Press release is a way of channeling information like the news to the masses in form of publication. In the digital age, these press releases have taken on a new meaning. The online press releases are now into action reaching the public more instantly than ever before. It is still a print media, only in the form of web page now. One can or cannot choose to lead their reader to the main page or a build-up link through these releases.
Link building, as we see, are the follow-up links substituted in a page, in this case, a press release. When a visitor of any page clicks on a leading link, the new page shows a URL that is built upon the URL of the page they came from. This is a link built upon a link. This is one of the hard parts of creating an SEO worthy content to be published as a press release. A page or article cannot always put everything on the page like images and videos or any other extra information required for details.
Thus, links are built to lead the visitors to another page. Privacy terms and conditions are one of the examples of leading links. These links could be anything for a follow-up article on the main page or an image or simply a tutorial video on YouTube or elsewhere. The point to be noted is that the building link should be of high quality. Even though press releases have become a thing of the past, they can still be used to build strong links. It is only that things need to be done differently now than they were done before.
- For starters, unlike before when every press release incorporated links to the same old place, one needs to keep these links fresh and of good quality. You cannot form leading links in all your press releases to take your readers one place. The uniqueness is important. Not only is the press release important, it is also important as to where it leads.
- Make sure that the build links are relevant to the press release. If you have photographs that need a build-up link, use them. Not only are they unique to your article but have a better chance of performance if someone incorporates them into their follow-ups as well. When someone uses an original publication link in their article, it builds upon a good reputation for the original publish.
- To make a powerful link, it is also necessary that you do the background research on the keywords, the blacklisted inbound links, and URL formations. Using a poor link will reflect badly on one’s own publication. Many follow up articles often ad a link to the original piece losing their authenticity and uniqueness. This can be avoided if these articles all use different methods to put the link as a part of their page. These links can be substituted as themselves, as a part of the content, or as a call to action.
It is important to realize that a press release is a powerful tool available for one build equally strong links. Not only can these releases be used create links but also vice-versa, i.e., a press release can be a link itself to a main page or article of some other publication. The quality links are better because the better quality of links leads to the content being considered of higher quality too. This is one of the criteria for SEO rankings.