The moment you start looking for Search Engine Optimizer, the industry starts throwing lot of jargon at you. But you hardly need any technical expertise to understand SEO. Business owners with very primitive technical skills can also implement SEO with basic research. Here we are not underestimating the power of technical know how’s but ability of business owners to understand the concept for their own good. Of course everybody needs an SEO with technical expertise to increase traffic and to avoid errors in search engine listings. SEO services in Chennai come equipped with such personnel. Everyone should keep the SEO strategy minimal and be clear about the goals of campaign.
Each business head should be well briefed about basic elements of his or her SEO strategy. This will help you if in case you opt for another SEO in the future. ‘Back to basics’ approach will sort out any mess easily.
Basics Of SEO
The Google uses complicated algorithm to decide search rank of the particular page. There are many parameters to determine the number of page. More than 205 factors influence the search engine rank and some sources even suggest higher number. This is the reason why large corporations employ large SEO teams. No one is telling you to know about all these factors. It also doesn’t mean that one should ignore these factors or question their existence.
Setting Your Priorities Straight
As far as content is concerned it should be original, diverse and properly researched. You will need infographics, videos, interviews and handwritten unique articles to catch the attention of the web spiders. SEO services In Chennai offer all of these to their clients. The content creators also play important role here as it has to be very specific, serve to niche audience and satisfy users. Religiously follow the comment section to constantly adopt your content according to the needs of audience.
You must create buzz about your platform through other websites. Collaboration, guest posts and joint columns will not only introduce new type of content on the website but also increase the traffic. Invite well known writers, social media influencer to write. This will give you more links and mention to other platforms also. A good SEO will also tell you to write guest posts on other’s websites.
Powerful Use Of Social Media
SEO Services in Chennai strongly advise clients to integrate social media in the campaign. The history of viral content on the internet show the hand of social media behind it. Of course, these platforms vary according to target audiences.
Maintain Your Current User Database
In a race to acquire new users and clients, don’t forgot to retain your present users. Constantly evaluate the feedback from them and improve your site. This can be navigation problems, design issues or content style. This makes your content sharable and gives better organic search visibility.
The above listed factors are just basic things you need to worry most about. SEO is challenging domain but this is the least a CEO can do without any technical expertise.