While optimizing your site’s content you must be careful about what are you doing and how it will help you to do SEO (Search Engine Optimization). As a webmaster you should keep in mind that the success of your site totally depends on you. If you follow the right method, you will be successful gradually.
But if you try to fool the search engine algorithm with fraudulent activities, then you may rise on the top for a while. But the impact in future will be murderous. So everyone engaged in web try to do their best to get the top position in search results. The interesting matter is that, no one know how the search engines like Google, Yahoo, Bing, Ask, etc., rank the pages or blogs and how the results appear in search.
As a website owner, you may be looking for keywords that suits you the best and you are also trying to get an idea by searching the keywords on search engines. It is good because if you do so, you can successfully optimize your content. So, there are many effective ways to reach you in top position. Using Meta tags, building quality Backlinks via guest blogging, Image optimization, Broken link building, etc., are the basic ways.
The above mentioned are considered as White Hat SEO. So the methods which are opposite of them are treated as Black Hat SEO. Those who use Black Hat SEO techniques will get punishment from search engine at any time. So, today in this article i will describe some Black Hat SEO techniques that you must avoid in your site or Blog.
Black Hat SEO Techniques You Must Avoid
The idea behind this point is quite easy. You find a site with higher Page Rank and post your link their to get an inbound link. While posting your link if the content is not in your niche or you just left link without any text, it is considered as spam. There are many popular or junk blogs/forum on the web.
If you spam on that blogs or forums to get free backlink, then it will be a bad way of doing SEO. Another way of spam is creating many accounts in social networking sites and creating a lots of unnecessary blog. Google will always monitor your IP address. So, what you are doing right now is automatically stored on their Database and it will affect your website rankings too.
If you start link exchanging, then make sure where you are linking. Excessive link exchanges with off topic blogs or sites may make your site a Link Farm. There are also many sites that will give you free one way inbound links. Don’t use them as they are also Link Farms.
If the ration between inbound and outbound links are too high, then Google will find your website suspicious and you will surely get punishment. So, in a word, link farming is one of the worst Black Hat SEO tricks and you should avoid it completely.
Online Traffic Exchanging Websites
There are many traffic exchanging sites in the web. They offer a single formula like “you do, i do”. That means if you visit other site, someone will visit yours. You must avoid them. Because some of them show unwanted pop ups and it will affect your page load time. So, linking or using traffic exchanging websites are also a medium of Black Hat SEO which needs to be avoided.
When you buy traffic for your site by placing your link on a high traffic blog or you get paid by others to post their link on yours, it is called as Link Trading. Google doesn’t treat it good as it knows where the traffic comes from and there is a chance they will punish you for doing this. So avoid Link Trading at all cost.
Hidden Keywords Or Keyword Stuffing
When you hide keywords in your website using html tags, you may rank for the keyword but this process is called Keyword Stuffing and all search engines including Google hates this trick. To do keyword stuffing, all you need is to create a list of searchable keywords and place them in your site with the same color of the background.
So, whenever the hidden keywords will be searched you will be find yourself one of them. Though it is a serious trick for getting traffic, you will be banned by search engines eventually.
It is also a simple trick to fool the search bots. All you need is to have two different sites. For one you will do Black Hat SEO and for another one you won’t do anything (which will also be the main site). Since you have done black hat SEO for one site and got higher page rank, placing a link to your other site from there will help the other site to rank high for all the desired keywords.
Also, if the bad site gets banned by search engines the main site will be safe. Though it’s seem very easy to implement and get higher rankings, Google and other search engines are having advanced technologies now to not only find and ban the bad site but also punish the main site. So, never do it.
There are also plenty of black hat SEO techniques available with the evolution of SEO and the internet. But using them will certainly get your website banned from search engine listings. So, always go for white hat SEO techniques.
If incase you feel that doing Search Engine Optimization by yourself is not feasible, then you can always use Chennai SEO Company to get the job done. At Chennai SEO company, we offer high quality SEO services at an affordable cost for all kinds of businesses.