Having trouble getting your e-commerce site off the ground? Let me ask you something, are you doing your on-page right? Maybe not. This is a problem that plagues these sorts of sites more often than not. Two things could go wrong in an e-commerce site.
The content strategy and the technical aspects of the site. The former is more likely of a reason than the latter. Here we are looking at seven on-site SEO related problems that are rampant in e-commerce sites.
7 On-Site SEO Issues:
1. Product Description:
There needs to be proper product description. This seems to be too obvious to pinpoint but we have come across several websites with lame product descriptions just thrown in without thought or care.
We have even come across sites without any product description at all. People won’t buy products if there are no product descriptions, not even from Amazon. It’s as simple as that.
2. User Reviews:
Adding user review mechanism in your e-commerce site both for the SERPs and the users. Several e-commerce sites make the mistake of not including user reviews.
There have been several case studies surrounding it, and often it’s been found that after implementing user review mechanism organic page views increase by as much as 30%. Site owners are usually reluctant because of bad reviews, but experiments show positive results of using user reviews.
3. Keyword Optimization:
Like any other website on the internet, e-commerce sites need to be keyword optimized. One needs to follow all the golden rules for on-page as well as off-page SEO.
They will help you rank for words that buyers use to search over the internet. Most e-commerce sites seem to target brand names, but that’s a bad idea since people are not always searching for brand names, especially if the brand is pretty much obscure.
4. Quality Of Content:
Earlier we have encouraged e-commerce sites to write product descriptions, do proper content writing as well as on-page SEO. But doing all that won’t be much of use if the quality of the content was poor.
You can convince no one to buy a product based on poor product description. You can’t rank your site based on poor on-page SEO. When dealing with content, you need to do it right. Quality content is a must.
5. Poor Design:
The design of a website matters more when it comes to an e-commerce website. Poor designing will cost your customers to send bad signals to Google and other search engines.
In a poorly planned site, the users are bound to feel lost and unable to find what they came looking for. They’ll leave without buying anything and will also avoid coming back to the site, even if the site appears in SERPs.
6. Migration Between Platforms:
E-commerce sites are often known for using a third-party platform to run the site so that they don’t have to deal with the technicalities of running a site and can simply concentrate on the business at hand. Often these sites change platform. If the migration is done poorly, your site suffers.
7. Leaving Out Certain Keywords:
Your e-commerce site is probably targeting certain keywords but what about the keywords that you didn’t target but you are ranking for it. Don’t ignore them, work on them. Who knows, they might be the key to success.
Let us know if you need help with any of the points that we mentioned above. Just leave a comment, and we’ll come back to you with an answer asap.