Building an online presence to create brand awareness is a tedious task. It needs creative and strategic thinking. The website is only useful when it can be easily found through the search engine and it is necessary to create a website which is SEO friendly. One has to try new methods every time and check the rankings. There are different methods to bump up the search rankings.
For local SEO issues also these strategies are useful. Local businesses can get a lot of benefits by deploying this strategy.
The 7 best SEO fixing methods are mentioned below:
- The first technique is to minimize the time taken for uploading of the website. This can be done by doing some minor corrections in the site like reducing the server response time, enabling browser cache, putting high res images which are of lesser file size etc. The User experience will be fairly dependent on the total time taken for uploading of a website. A website which takes more than 5 seconds will always have high bounce rate. So it should be reduced by taking different measures and brought up to less than 5 seconds.
- The site must be made mobile friendly. For doing this adequate measures must be taken like avoiding large pop-ups, using different content strategy for mobile and desktop, testing the site for mobile friendliness etc. With so many people accessing the internet through mobile devices, one cannot ignore it. One can check the mobile speed of the website and the way it looks through some free online tools. One can even use Accelerated Mobile Pages for loading pages on a faster basis.
- There is no alternative for creating good content. One should use maximum images, videos, infographics etc. to engage with the target audience. There should be a good content strategy in place. It should revolve around keywords which the people will be using while searching for a particular information. The landing page of the website should have good content which will engage the visitor and minimize the bounce rate.
- Optimizing Google business for more proper search results is also very crucial. There will be tough competition for local keywords but one need to choose them effectively to fetch maximum returns.
- One should try to use all major search engines for listing the business. The online SEO budget should be proportionately spread out in all search engines.
- If you have got a good customer who gives your repeat business then ask him to give a positive rating on reviews sites or ask him to write a testimonial for you which can be featured on the website. As per research, people trust reviews and ratings before doing any business with any company.
- Get your business vouched by an authoritative body. Try to get backlinks from an authentic source. This will increase your domain authority. People will then believe more on your website.
There are more such techniques which can be quickly deployed for immediate search results. Try to see what your competitors doing and what results they are achieving. Accordingly, you should tweak your online campaign.