Website speed has a great impact on increase in page views, conversions and revenue. Many major websites have conducted a test by increasing website loading speed and found that if loading time is decreased by 1 second, then the page views decrease by 11% also with 16% decrease in customer satisfaction and 7% loss in conversions. Here are some points which will help to boost your website speed.
Minimize HTTP load time
It is proved that 80% of the load time is consumed in downloading layouts, content, scripts, flash and images. If the website is bulky, it would be taking lot of time to load. For more speed, streamline the elements on your website. You could try using CSS instead of images. Don’t make unnecessary style sheets, converge them into one. Reduce the scripts, as more scripts will directly affect the load time.
Response time of the server
Response time is the time, in which the server gets to know that someone is loading your website. An ideal website should have a response time of 200 milliseconds or less. For that, you can have a dedicated server to your website. But simply following the steps in this article would also help in lowering the response time.
Compress the bulky pages
The pages which are more than 100KB are considered bulky, as they need more time to download. For faster loading of bulky pages, one should compress them and convert them to .rar files. Almost every server, convert the webpage to .rar before sending them to download, and browsers, expand them and show it up on the screen. It can increase your website speed by 70%
When you load a certain website, some elements, layouts and images get stored in your internal storage in order to save time if you load that website again. Enabling cache will help your regular visitors to show the website instantly. Once the page is loaded, it can reduce the load time by 40-60%. But your website should be fast enough to load on the first time, to download all the elements.
Optimize the images
Images are the time consumers. One should know how to use them, without even sacrificing the quality. Crop your image width to the page width; don’t just assign the width, that will take time to load. JPEG is the best format, you can use PNG also, but some browsers take time to catch them. Use GIFs and low color deepness.
Use Simple codes
Minify your code spacing and lines by using chrome. Run the analysis against your HTML page and browse to the ‘Minify HTML’ rule. Click on ‘See optimized content’ to get the optimized HTML code.
Reduce the no. of plugins on your website. Reduce the unwanted ones, the bulky ones, and try to find an alternative if it takes time.
By simply following these steps, you can easily attain higher load speed and make your website a better place to visit.