The bounce rate refers to the time that showcases the duration for which the visitor stayed on your web page. For example, you are running an e-commerce website and some visitor visits your site and leave soon after he or she arrives then either you are not offering products or the services as per the customers’ needs or there can be other reasons which you need to find out to take your website ranking to the top level and reduce the bounce rate.
Well, there is no hard and fast answer to improving the bounce rate or we can say reducing the bounce rate. But it is very important to consider if your website is good enough and providing the data that the visitors might look for. Frankly speaking, the lower the bounce rate of your website is, the better it is going to perform. If the bounce rate of your website is more than 60% then you really need to work on it else the Google-like search engine would penalize you.
If you are one of those who is trying to find out the solution to reducing the bounce rate then you have landed on the right page. We have done some research work for you and come up with 6 tips to decrease the bounce rate of your website. Here we go…
If you focus more on consistently posting content then you are going on the right track. But if you are compromising with the quality of content over the quantity then you are likely to increase the bounce rate of your website.
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2.Web Designing is important.
Initially, everyone finds the cost of web designing a waste expenditure but if you really want to succeed in the online marketplace then it is advisable to hire a website designer and get your website designed in such a way that it looks appealing to your visitors.
If you are running an e-commerce website or any other products and services site that contains so many items then it is always a better idea to include the search icon on the top of your website.
This can be an irritating stuff. If your website is overstuffed with advertisement then most of the visitors would find an easy path to leave your page. So, it is better to insert a few advertisements and that too should be relevant to the content that you post on your web page.
Sidebar perhaps is a good option provided the content loaded in the slides is meaningful and good enough to keep the visitors busy all the time.
If your web pages are internally linked then there are more chances that you can decrease the bounce rate. Internal linkages would help visitors to move to the next web page without leaving your site. This would automatically decrease the bounce rate.
Above are 6 simple yet effective tips to decrease the bounce rate.