Your business website needs to generate as many leads and conversions as it can, but in order to do that, we need to make sure that the visitors are staying for longer on your website. Longer the time a visitor stays, the chances of a lead and conversions increase.
There are lots of other benefits also, like brand visibility, information and brand awareness. Longer time duration helps in overall website ranking in SEO also. So what should you do to make a visitor stay longer? Let’s find out.
1.Call to action buttons on every page
Your website should be having a strategic call to action buttons, for example, on a homepage, you can place lead generation form at the end, on a product page, you can have a contact us form. Within blogs, you can anchor links to relevant content, which can create the intent in a visitor to surf more. Similarly, you can have content, case studies, and videos about your product, that create curiosity. The point is to have enough content on the page, that a visitor surf through website pages, and click on any call to action button.
When a customer leaves your website, you need to have exit popups, that redirect the visitor to various other pages, and confirm that you really want to leave the website. The exit pop-ups can be your latest product, blog posts and videos of the product. It can also be a form subscribing to your newsletter. If you’re an e-commerce website, you can redirect to the shopping cart if it has an item in it. Use different product pages and make sure you don’t let go the visitor easily.
Visual content is engaging and has better attention span than other types of content. You can create your website in a way that it shoes various type of visual content, let it be animations, product videos, reviews, and instructions. There are lots of ideas which you can implement, like in text blogs, embed videos, reviews or tutorials. Also, make sure that the search bar is in the right place so that they can navigate through your website easily. The data supports that people on a visually stunning website have better duration than a normal website.
4.Make your Content Smooth
By making the content smooth, we’re talking about the formatting, proper paragraphs and layouts. The content is the king, but make it easily readable, so that people can engage it in as soon as they see it. Make topic wise content, and split it in as many ways you can so that if people are looking for the particular thing they can just see it without any extra efforts. Not all people read your content word to word, so make sure you do points and conclude the articles in the last.
These 4 tips are definitely going to help in increasing the on website time if a visitor, you can see the results once you implement these steps.