Majority of the internet usage is done by smartphones these days. They’re handy and people connect to internet whenever they want. To make your website to work on every screen size, you have to make responsive web design in order to adapt the size. It doesn’t just make your website fit for any device, but also helps SEO to perform in a better way. I am talking about things like click versus touch, screen-size, resolution, Flash player Support and several others. Let’s discuss 4 major SEO benefits one gets, if the responsive design is activated.
Better Rankings In Google
Google has a soft corner for the websites, who has single unit for every device. Google demands a website to have responsive design, and preference is given to the one who has it in results. So in a way, it is helping SEO on its own. Rules and regulations of Google are made in way that best suits for a responsive design activated website.User signals count when it comes to Google, and if people are leaving your site due to screen compatibility issues, then your rankings can drop exponentially.
No Need Of Two Websites
When you make two websites, one desktop version, and other mobile version, chances are the URLs may clash, which can result to content delicacy. In a way, your website has its own copy buried inside it, which can lead to huge degrading of rankings; a Google doesn’t like URLs that have duplicity. By having a responsive design activated, your website act as a single unit and help URLs to work better and efficiently. So, now your website has a unique URL, you can see huge reduction in bounce rates, and great increase in organic traffic.
Reduction In Bounce Rates
Suppose a visitor visits your website, now it doesn’t have responsive design, so what will happen, the visitor will struggle to see the website through the mobile, making physical efforts like zooming, and then maybe not getting everything to the scale. Also, the multiple URLs will take time to load and crawling will occur. So, visitor will get back empty handed, giving your website a bounce. Bounce rates degrade the rankings, as Google track user signals, and see how they’re reacting to the website.
If you’re having a responsive design, you website will load better. The multiple URLs make is laggy and it will take time to load, on an average, it can take 7 seconds, which is a considerable amount of time. But responsive design makes it to load faster. For Google, it should be near one second, you can get close to it with the help. These are among many benefits you get by activating responsive design on your website. Since, you have read them, I am pretty sure you’re going to activate it soon and help your website to perform better on internet and make it SEO friendly.