Website layout and structure should be in a way, so that, search engine spider could easily look into it, and show the content in the search results. Since, it is not as easy as it sounds. SEO practices should be done on the website in order to gain organic traffic. SEO practices need lots of factors, at which you should give extra attention. But from all, there are some factors, which are key to a successful SEO, let’s have a look on them.
Keywords
Without correct keyword usage, your website is better than nothing. It is the most important factor and influence search engine rankings very much. Keywords relative to the content fetch more traffic. You should master the art of using keywords. Basically there are two types of keywords, long tail and short tail.
Long tail keywords should be used in order to fetch focused visitors, looking for the exact content. They should be descriptive. Short tail keywords should be chosen in a way that they should be less competitive, but related to the content.
Backlinks
Backlinks are most important in governing website’s credibility and sources. Backlinks create certain search engine linkups. If your website is correctly wired, with other good websites, without spams or broken links, then you can see your website among top results.
Backlink building should be done correctly, by gust posting, and also letting someone’s post on your website. Download and referral links should be working in order to get best of them. Backlinks are very important for designing SEO friendly website, without them, your website is missing sharing the traffic.
On-page Optimization
Page links, layout, proper structure are very important for an SEO friendly website. Page links should be checked properly, whether they’re working and everything is in line or not. Layout of the website should be light, detailed so that search engine spider can look for the content.
It should be eye catching and simple to every visitor. Proper structure should be maintained like everything organized under tabs, proper pages and linkage.
Theme should be used, which is light, loads in less time, easy on eye, makes text readable and catchy. Using improper themes can lead to increase in bounce rates. If you fail to deliver these, then you website might suffer big time.
Social Media
Being popular on social media can add up some points to your website rankings. Search engine collects user signals, and if your website is popular, then you can expect positive feedbacks, which can boost our website rankings. Your website should be properly connected to all your social media platform pages. Proper redirection buttons should be given on the website for the visitors.
Also, post regularly on the pages in order to maintain page views and traffic flow. These factors are essential while doing SEO practices and you need extra care on them, otherwise, you can’t make it into the top search results in a search engine.
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