Have your ranks been dropping lately or perhaps not picking up at all? Wondering what you could be doing wrong or what more you can do? Usually, it all comes down to the basic of writing web content and SEO. Here we are quickly going to discuss 10 SEO marketing tactics that will help you gain links.
Top 10 SEO Marketing Tactics To Boost Your Rankings:
1. Domain Name:
To start off let us just tell you that the domain name is a key-factor in ranking well. Go for direct match domain names with “.com” extension. Other extensions like .biz and .net are cool but can adversely affect your ranking factor.
2. Skyscraper Posts:
Write long posts. It’s called the skyscraper method where you write posts of thousands of words covering everything that you can possibly cover on a given topic. To write these posts, you will need to do thorough research on both the subject as well as the keywords you plan covering.
3. Anchor Texts:
Create anchor text out of the keywords you are using in the article and not just words and phrases like “here” or “click on this.” The anchor texts send signals to search engine and helps it understand the value of an article.
4. Post Images:
Preparing images for your post, don’t just put them in. Use captions and don’t skip the “alt text.” It’s useful for both search engines as well as users. It will help rank the pictures of our blog making your website more powerful.
Make sure that you set up your website’s permalink well. Search engines like Google and Yahoo look at permalinks of a post to know what the post is about. This is why permalink with strange symbols are a definite no-no.
A good website construction is built on both internal and external linking. While backlinks and outgoing links are important, it’s also important that you interlink properly in your post. It’s both useful from SEO standpoint and for visitors of your blog.
7. Update Posts:
Update your top posts time to time. In this ever changing world, no matter what you write you should be able to make updates. If there is no new information, then go ahead rewrite a paragraph to give an impression of being updated.
8. Use Long-Tail Keywords:
When you write a keyword based article, consider using long-tail keywords. Sometimes, posts rank on these long-tail keywords instead of the competitive primary keyword. It’s called making the most of your post.
9. Keyword In Headlines:
Aim for keywords in your headline. Don’t just write a headline like Buzzfeed does. You are not Buzzfeed and to rank your website you need to put a keyword in the front of your headline. It’s good for SEO, and it’s the first thing that people notice when reading online.
10. Post Minimum 300 Words Article:
One of the greatest SEO mistakes that we have come across lately is that while posting infographics, blog owners don’t explain the infographics in words. Posting an article with only pictures and no words is not a good idea. Post without at least 300 words doesn’t have much value in the eyes of search engine.
These are some of the most overlooked SEO marketing tactics. Tell us if there is anything else we can add to this post; alternatively, you can also tell us if any of these tactics worked for you.